Video embed

The video embed element shows a static preview of the video, and this allows the user to control what image is seen before the video is played. It also ensures that the video does not start playing automatically.

For users that do not have advertising cookies enabled, the video embed element should display a standard cookie consent thumbnail. This thumbnail includes instructions to enable advertising cookies and a button that will trigger a cookie consent dialog window.

Check the Code subpage for information about attributes and events that will help you implement the cookie consent thumbnail and integrate it with the preferred cookie consent manager. View the Require Consent demo to see a standalone implementation of this functionality.

An optional descriptor caption can be placed underneath the video embed element. The recommended maximum character count is listed below and includes spaces.

The video’s width will dynamically adjust with its parent container. The video embed element dimensions should retain the same aspect ratio as the original video. The caption font size will also remain the same across all screen or container sizes.

Display the play button in a consistent, predictable spot for all videos.

Keep the play button centered horizontally and vertically.

Do not move the play button to another area of the video element.

A video embed element and should have the same aspect ratio as the video it’s displaying.

The video embed element should display a video using its original aspect ratio.

Do not change the aspect ratio of the video within the video embed element.